The Concept of Sustainable Development

Within a certain time range, development is a continual (sustainably) process. Short-term development doesn’t happen in the real world. Consequently, it is necessary to have the proper ideas and plans, but also the right people who are devoted, equipped with talents, and willing to work hard, backed by money in synergy cooperative efforts to reach the development objectives.

When it comes to the concept of sustainable development, though, it’s all about ensuring that the progress made by a society in a certain time period can be sustained for future generations to benefit from. Indeed, this success should be maintained in order to improve and broaden the value of the advantages.

With regard to rural development, it is imperative that rural populations be involved. Subjects of research and development Any idea or program, no matter how well-intentioned, will fail to achieve its goals if its target population is excluded and seen as “all-fed,” regardless of how well-intentioned it may be.

Before putting ideas and concepts into plans, it is vital to have a crisp and clear vision of the village and its residents, keeping in mind that growth is a constant process. An accurate assessment of the village’s topographical, climatic, and demographic characteristics as well as a detailed inventory of the village’s natural resources may be used to achieve this goal.

Regardless of the state of a village, there is little doubt that it still has the potential to be explored, expanded, and improved. To meet this challenge, the government, the business sector, and anybody else concerned about President Joko Widodo’s acceptance of Alibaba founder Jack Ma to the Bogor Palace must come together. At first, it was exhilarating to see that despite all the flaws and difficulties, the great objectives of creating the community would be delayed by misgivings.

However, more essential than any of these factors is the need to foster rural populations’ trust and faith in the topic of development. Assuring them that, regardless of their educational or social background, they are open to and capable of accepting new ideas and influences that will help them and their surroundings progress toward a better state.

The CEO of Alibaba, Jack Ma, was up in poverty, and if he can be an example of the spirit in blowing the spirit of rural development, Ma was a poor child. Many times before launching the world’s biggest online retailer Alibaba, Alibaba founder Jack Ma was turned down for employment.

Ma has a tremendous desire to share with others, particularly those who live in rural regions and are considered to be impoverished. However, he doesn’t share his wealth, but he does share his accomplishments. Assuming the locals are likewise willing and able to advance, this proceeds forward.

Jim Yong Kim (@JimYongKim), the President of the World Bank, had an interview with Quartz in which he described Ma’s unique method for tackling rural development difficulties. Rural communities in China that do not have an internet connection are specifically targeted by him, and he provides the necessary infrastructure to allow locals to establish and grow his businesses.

If a hamlet has roads and mobile phone coverage, Ma’s philosophy states, that’s all there is to it. Ma was surprised to find that mobile phone service was available in almost every community she visited.

I went out and sought out a few ladies who had mastered the art of computer usage. According to Kim, I handed them a computer and they started accepting orders from the whole community.

People in the area were very grateful to the two or three ladies that came to their aid. At example, a washing machine may be ordered for a reasonable price online. It’s less expensive than purchasing in the city.

The most essential thing is that a business atmosphere has evolved in the little community and has spread to neighbouring areas. Trucks from the town provide products and messengers to and from the settlement. Now, order services are available in nearby communities and even in other provinces.

Kim praised Ma for creating a fundamental shift in the development methodology. Most of the people in these communities are ex-farmers who have returned after being unable to find work in the city.

Kim added that Ma had personally urged him to help spread the “virus” of business from the village to other regions of the globe, including Africa, South Asia, and Latin America, after the remarkable success of China’s rural development model transformation.


Indonesia is one of the most populous and wealthy countries in the world. More than 714 tribes speak more than 1,100 regional languages across the nation’s 17,100 islands, making it the world’s fourth most populated country. The natural resources of Indonesia are plentiful. With a coastline of 99,093 kilometers (second only to Canada’s), it contains eight World Heritage cultural sites, and its natural beauty is unparalleled.

Indonesia’s population was 238.5 million in 2010, according to Bappenas figures, and is expected to reach 318.7 million by 2045. Rural regions are home to 50.36 percent of the population, while urban areas are home to 49.64 percent.

With an estimate of 72.8 years of life expectancy by 2045, life expectancy was reported at 69.8 in 2010. It is predicted that the reliance ratio would fall from 51.1 percent in 2010 to 50.2 percent in 2045.

There were a total of 50.5 percent of people of working age in 2010.
Indonesia now has the biggest working-age population in Southeast Asia (41 percent). As a result, the reliance ratio is expected to fall to 46.9 percent by 2028–2031.

Human-centered development, balanced and quality population increase, use of demographic benefits (particularly for boosting economic output), urbanization management, and comprehensive and sustainable social protection are envisaged as a result of these demographic circumstances.

There is a lot of hard work, commitment, and ingenuity involved in making these dreams come reality. The vast majority of people reside in rural regions, where policy is still mostly absent. According to the 2014 Bappenas statistics, there were 20,167 underdeveloped villages, 51,022 developing villages, and 2,904 independent villages in Indonesia (3.92 percent). It’s also a problem to make the rural workforce, which consists of 59.49 million individuals who graduated from elementary school, an educated and competent workforce.


By establishing an internet company foundation in rural China, Jack Ma’s beliefs and actions may not always be appropriate, but they may be applied to communities throughout the globe. The most important aspect of Ma’s work, however, is that he has the boldness and imagination to include rural residents in the implementation of innovative rural development ideas and initiatives.

President Joko Widodo’s Indonesian administration has been constant in its attempts at promoting rural development via the active participation of villagers under his leadership. Policy initiatives have been implemented to support the Nawacita (9 Agenda’s third goal, which is to construct Indonesia from the periphery by enhancing regions and villages within the framework of the Unitary State.

A number of programs and policies have met their goals, and some have even surpassed their goals, but there is still a lot of work to be done.

The government has mapped 74,957 villages across the country, focusing on the most vulnerable and at-risk areas, including 270 rural areas, 122 disadvantaged areas, 619 transmigration areas, 54 food insecure regions, 41 post-conflict regions, 58 small island and outlying districts, 90 disaster-prone regions, and 187 priority border locations.
The Ministry of Villages, Development of Disadvantaged Regions and Transmigration (Kemendes PDTT), under the leadership of Eko P Sandjojo, has identified four priority activities, namely: Leading Rural Area Products (Prukades), Village Owned Enterprises (B), and Rural Infrastructure Development (RID).

The Village Fund Policy is critical to the implementation of various programs and activities. The goal of village funds is to improve the lives of rural residents, which has a positive effect on decreasing poverty.

IDR 280.3 million per village in 2015, IDR 643.6 million in 2016, and IDR 800.4 million in 2017 and 2018 were the village fund’s totals in 2017. Because of this, the nominal disbursement of the village fund climbed from IDR 20.67 trillion in 2015, Rp 46.98 trillion in 2016, and Rp 60 trillion in 2017 and 2018 as well.

As of A.D. 2017, the Village Fund’s absorption rate was 82.72% for 2015 (74,093 villages), 97.65% for 2016 (74,754 villages), and 98.544% for 2017 (74.910 villages). 74,957 villages had an absorption rate of 80.67% as of A.D. 2017.

Reference: Eko P Sandjojo. 2018. RURAL EKOnomics II. Meyakini Desa Mau & Mampu Membangun. Bagian Informasi dan Pelayanan Pengaduan, Biro Humas dan Kerjasama Kementerian Desa, Pembangunan Daerah Tertinggal, dan Transmigrasi. Jakarta.

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